Blueprint #54: What Seattle Taught Me

Lesson: Finding Inspiration in Seattle

Ever visit a city and come back feeling even more inspired? That’s exactly how Seattle hit me. I just returned from a fantastic trip, spending time with my clients at La Union Studio. They're making bold moves, expanding into residential DADU (Detached Accessory Dwelling Unit) projects – those charming backyard homes that add space and options in dense urban areas.

I was impressed to see Sergio Max Legon-Talamoni and Sonia-Lynn Abenojar not only understanding their core business but also recognizing emerging trends. With DADU interest rising in Seattle, they’re placing themselves where the market is going. It was inspiring to watch a team so in tune with both their business and the broader community.

Insight: Lessons on Diversification & Community

La Union’s approach highlights two key growth drivers that every business owner can leverage:

1. Diversification Fuels Growth: By adding DADU projects to their portfolio, La Union Studio is tapping into a new market and revenue stream. This is a reminder that stepping into uncharted territory allows us to scale and stay relevant. Diversifying your offerings is a powerful way to future-proof your business, as it allows you to reach new clients and meet market demand head-on.
2. Community Is Everything: These DADUs are more than buildings – they’re spaces for families, rental opportunities, or investments for new owners. Watching how many industry folks came out to La Union’s event to network, learn, and share ideas validated just how much community matters. Building relationships with industry peers, clients, and community members creates a network of support that benefits everyone involved.

Actionable Item: Reflect on Your Own Growth & Community Ties

This week, consider how you might leverage diversification or community in your business. Are there new services or products you could explore that meet emerging needs? Is there an opportunity to connect more deeply with your community or industry peers? Whether it’s attending a local event, partnering with a new network, or launching a new product, small steps can make a big impact on your growth and stability.

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