Owners Mindset
February 20, 2025

The Power of Brutal Honesty

Having someone who truly knows the industry share their perspective can be a fast-track to learning.

The Power of Brutal Honesty

The Power of Brutal Honesty

Lesson: Catching Up with an Old Investor

On my recent trip to San Francisco to visit the Progressive Motion team, I had the chance to sit down with Fred Toney—an investor from my Limelight Health days. Fred’s known for his no-fluff feedback and I knew he wouldn’t mince words about our current deck and investment thesis, especially as we pivot further into the health and athletic space. True to form, he was concise, thoughtful, and honest—exactly what we needed.

Insight: Why Brutal Feedback Matters
  1. Embrace Honest Feedback
    Unfiltered insights are gold. Fred’s candor made me realize blind spots in our plan and challenged assumptions I didn’t even know I had.

  2. Tap Into Industry Expertise
    Having someone who truly knows the industry share their perspective can be a fast-track to learning. Fred’s experience shined a light on angles we hadn’t fully explored.

  3. Build Great Relationships
    Staying connected with genuine people pays off in surprising ways. You never know where your next opportunity—or invaluable piece of advice—will come from.

It was a blast catching up, and I’m already weaving Fred’s feedback into Progressive Motion’s approach. The best part? It felt like two friends talking shop and life, not just another pitch session.

Actionable Item: Seek Out the “Fred” in Your Network

This week, identify one person who’ll give it to you straight—a trusted friend, mentor, or former colleague. Reach out. Ask for their honest take on a challenge you’re facing. You might uncover a game-changer you’d never see on your own.

Ever received game-changing feedback that reshaped your business?
I’d love to hear about it. Talk to your "Fred" and let’s keep pushing each other to level up.