Blueprint #7: Your passion is only as profitable as your ability to sell it.

Lesson: Marketing hasn’t fundamentally changed

After starting and being a part of numerous businesses, it's clear that marketing hasn't fundamentally changed; it's the medium that's evolved. Traditional methods like TV and newspapers have transitioned into the realm of social media and digital marketing — different channels, same game.

However, the nuances can make it feel challenging, from fighting for awareness and attention to attracting the right audience and letting them know about your product. Luckily, these are the same challenges that have always been around with marketing. Despite these challenges, using marketing as a way of distributing your offering is a fundamental pillar of any business. Marketing is about letting the world know what you have to offer and attracting your ideal customers to you.

Insight: Your passion is only as profitable as your ability to sell it.

Reality is, digital marketing is both a tool and a cheat code, offering unprecedented reach and impact. Embracing it is not just essential; it's a strategic move that can redefine your business trajectory.

As the saying goes, "First-time founders focus on product, and second-time founders focus on distribution." Your passion is only as meaningful as your ability to sell it. Digital marketing is not just a tool; it's a cheat code as unlike the former mediums you can distribute content more accurately to the right people across the world for less money.
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I've personally invested in companies like Honey and Hive, to stay on the pulse of all the tactical trends and strategies in order to keep up with the modern day channels. Honey and Hive has helped all of my companies and clients scale by strategic know-how of these new mediums.

For instance, many of my coaching clients started leveraging digital marketing to push its annual revenue past $1M and the same goes for Blue Ocean Pool Service which surpassed $2M of annual revenue in its second year of business through digital marketing tactics. The channels have changed but the truth remains the same in marketing. Let the world know what you do and attract those who you want to be your customer.

Action Item: How do you unleash the power of digital marketing?

Understanding the dynamics of modern marketing is a game-changer.

• Start testing 3 marketing tactics each month and track your cost of customer acquisition.
• For a deeper dive, learn from experts like Honey & Hive, where a digital marketing agency can do it for you so you don’t have to become an expert on it.

Embrace the evolution; let digital marketing be your guide to unprecedented business growth.