Being smart enough to assess opportunity and risk is crucial, but being "dumb enough" to dive in despite the uncertainties is equally essential.
I've encountered my fair share of failures, and I'm confident there will be more in the future. In fact, I have now failed over half a dozen businesses in the last 3 years alone. And I’m confident I’ll fail more in the future. And that is not just ok. It is necessary.
Embracing these failures has been a key ingredient in the success of the nine operating businesses I currently own, a third of them generating seven figures in annual revenue.
Audacious goals often come with high risks, and our brains are wired to resist stepping into the unknown. The risk is too high. Failure is too painful. The insecurity and imposter syndrome is hard to stifle.
However, upon reflection, a significant portion of my success has come from failing forward and learning, not meticulous planning. When I think about the businesses I currently own and operate the simple truth is that a majority of the success came from failing forward and learning, not from planning.
Being smart enough to assess opportunity and risk is crucial, but being "dumb enough" to dive in despite the uncertainties is equally essential.
The worst thing that will happen is that you fail forward and like I like to tell people. “I fail all the time and my mom still loves me.” My mom and I will also still love you if you fail forward. You got this!
Don't let the fear of failure paralyze you. Assess the risks, be smart about your decisions, but then take the plunge. Start your goal as a side project on the weekend like I did. Dip your toe in. Starting is MORE than half the battle. The risk is high but so is not trying.
I hope this helps you grab that thing you’ve always wanted to do and give it a go this week.