Blueprint #53: How I Became a “Got Milk?” Model – and the Surprising Lesson Behind It‍

Lesson: The Story of My “Got Milk?” Moment

Back in the 2000s, “Got Milk?” ads were everywhere, and to my surprise, I became one of those faces in the campaign – milk mustache and all! Here’s how it happened:

Starbucks was set to appear in one of the ads, but there was one problem: a coffee company can’t exactly sport a milk mustache. So, they needed a real-life Starbucks employee who could represent the brand authentically. They launched a nationwide search, with a three-tier selection process that looked at performance, culture, and, yes – looks.

After rounds of selection, I ended up on a plane to New York City for media training with Edelman and a photoshoot for a year-long international ad campaign. For the next six months, I appeared in Entertainment Weekly, The New York Times, and various magazines and radio spots. I assumed it was because of my “good looks,” but as it turns out, Starbucks wanted someone who represented the everyday experience, someone who looked approachable and familiar.

So, cheers to being average-looking! It was a reminder that sometimes, just being yourself is what lands you the best opportunities.

Insight: Why Authenticity Opens Doors

In business and life, it’s easy to assume that the most polished, “perfect” version of ourselves is what we need to succeed. But often, it’s the people who show up as their real, relatable selves who attract the most unique opportunities. Authenticity helps us connect with others on a deeper level, creating trust and loyalty that no amount of polish can replace. By showing up as you are – quirks and all – you set yourself up to attract the people and chances that truly fit.

For business owners, it’s a powerful reminder to stay grounded in who you are. Customers and partners are more drawn to people who are relatable, genuine, and willing to bring their true selves to the table.

Actionable Item: Share Your Authentic Story

This week, take a moment to share a story with your audience or team that reflects who you truly are. Maybe it’s an experience where you learned a valuable lesson or a moment that taught you the importance of being yourself. Sharing an authentic part of yourself can foster trust, open new doors, and attract opportunities that resonate with your values.

Who knows? Your authenticity might just be the thing that makes you stand out in the crowd.

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